Female advertisers

December 21, 1861 in the New York Herald, " A YOUNG LADY, COUNTRY BRED, BUT EASILY tamed and educated, would like to communicate with a city gentleman, with a view to nuptials. It is necessary for him to be wealthy, and not less than forty years of age, as she would "rather be an old man's darling than a young man's slave”. The promoter is 21, and presumes her manners and appearance will recommend her to tastes not over fastidious; also a lady of location will expect replies from to blame parties only; therefore, triflers take heed. Address Matilda, station D Post Office “The 17th and 18th Century advertising moved into trading cards which had proceeded handwritten announcements being pasted on the walls of establishments this became so widespread and as space was short that new announcements were organism pasted straight over others that had been slapped up only minutes before, this was the precursor to today's Advertising code of ethics. It started as an agreement that no ad would be posted over another if the paste was still damp (this form of paste dried very slowly). These ads only gained about a few days worth of exposure. There were clear examples of bias in classified ads early on in many reproachful notices placed by masters of slaves and husbands when their slaves or wives ran away. The advertisers were not bound by codes of ethics but only through society as it were through the earliest collections. Truth was in between the words that were used, however, the ads of the time, did give an accurate picture of culture and a way to keep them accountable among themselves. The habits, practices and principles are engraved in advertising and through the tour of the past advertisements we bring back together with the ages past. Colonial merchants like merchants of today go where the customers were. The trading post was the store and the peddler, a "walking catalog". A quote by Frederic Farrar, historian and newspaper salesman stated in October 1975 that, “Without newspapers there would have been no American rebellion and without advertising there would have been no newspaper".